The public response to the imaginary hotel created by the Swiss Alpine Museum for its special exhibition “Vacancies” has been considerable.

The historical photographs in the hotel lobby highlight the rich past traditions of Swiss alpine tourism. In Rooms 201 to 207, architectural models, interviews and images bring to life planned, implemented, classical and innovative building projects related to tourism.

The eleven current tourism projects introduced here – from luxury resort to family hotel to youth hostel to SAC hut – represent the multifaceted Swiss Alpine tourism landscape and give rise to discussions about cold beds, daring architecture, novel concepts and historical buildings worthy of preservation.

Curator: Anette Gehrig

Project manager: Letizia Manetsch